ChetaFunk Design
Overview
ChetaFunk Design, led by Cheryl, needed a makeover to match her outgoing personality and passion for pushing interior design boundaries.
Challenges:
The project grappled with outdated branding, lack of cohesive visual elements, and minimal brand exposure due to lack of print materials. Communication hurdles and the need for improved photography further compounded the challenges.
Solution
I embarked on a comprehensive identity redesign, starting with a solid logo foundation and vibrant colour palette. Introducing interactive elements breathed new life into the brand. Addressing communication gaps and integrating captivating client photography enhanced client engagement.
Key takeaways
I understood Cheryl's design preferences, identified areas for improvement, and crafted tailored solutions. Clear communication ensured her feedback was incorporated, leading to a final product that exceeded expectations. From logo revitalisation to strategic catalogue design, every step aimed to enhance brand visibility and engagement. My client-focused approach set the stage for ongoing success.