Ad Global Digital
Overview
Ad Global, an advertising firm branching into digital services, sought to enhance its brand image and guidelines to go along with their new name: Ad Global Digital. Despite an existing logo, the brand lacked cohesive branding. I introduced modern, bold colours, illustrations, and patterns to align with the firm's professional yet vibrant ethos.
Challenges:
Lack of cohesive branding and guidelines for Ad Global Digital.
Balancing professionalism with bold and vibrant design elements.
Selecting a colour palette that resonated with both B2B professionalism and modernity.
Solution
Introduced modern, bold colours, illustrations, and patterns to enhance the brand image.
Iterated through various colour palettes and established precise brand guidelines.
Designed business cards, web assets, and social media starter kits with eye-catching illustrations and vibrant wording.
Key takeaways
Recognized challenges in transitioning branding from offline to digital platforms while maintaining professionalism.
Identified the need to balance bold design choices with professionalism to appeal to both B2B clients and modern audiences.
Navigated typical startup challenges such as limited resources and establishing credibility.
Developed solutions through effective communication with the client and iterative design processes.
Achieved a highly satisfactory outcome through collaboration and creativity, resulting in a standout brand presence.